Rise in consumption of these products, change in consumer tastes, adoption of healthier diet, and advent of cold pressed juices are the major factors accelerating the growth of this market globally. Healthy: Booster Juice offers freshly blended real fruit smoothies that can't be compared to a store bought one. Market Analysis of Innocent Juices MG925 Marketing Management Marketing Analysis and Strategies for Innocent Juices, Academic Session 2015-2016 Juice consumption is expected to keep growing, driving the market value up to $128,741.1 million by the end of 2017. Prominent Players Profiled,The Coca Cola Company, Pepsico Inc., Fumman Agricultural Products Industries Plc McDonald’s targets students, employees, and professionals in the age group of 8 to 45 years belonging to low & middle-income groups and having an easy-going and careless personality.. Target Market Analysis. Packaged fruit juice is one product that has attracted a lot of negative press for this reason – which almost certainly explains why fewer Aussies are drinking it now than they were back in 2012. Australia Fruit Juice Market size, sales, share, other stats, Impact of COVID-19 Outbreak Australia Fruit Juice Market, Manufacturers, Contract Manufacturers Suppliers and Recovery Strategy and dynamics such as emerging trends, market opportunity, drivers & challenges to market growth have been included in the latest report published by Goldstein Market Intelligence. When it comes to fresh fruit juice, there is indeed a wide range of available customers. one gets from Naked Juice will outweigh an extra dollar and a half of money. It is the relative competitive comparison of their product occupying in a given market as perceived by the target market. The target market analysis starts with yourself. The global fruit and vegetable juices market size was valued at USD 154.18 billion in 2016 and is expected to grow at a CAGR of 5.93% during the forecast period. “Obviously, this shrinking market is a concern for fruit juice brands. Target Market The main target audiences for this business are the people that are being healthy, so mainly the health conscious audience or for people on the go. Target customers, better known as a target market, is a group of customers that a firm plans to reach with marketing efforts.Target customers may be identified for a business, brand, product, location, sales or marketing strategy. Starbucks has been very careful about its target market because for the last decade the consumption of coffee has been decreasing (Starbucks, 2016). Some of the key players operating in the business of organic juices are, Suja Life, LLC, PARKER'S ORGANIC JUICES PTY LTD, James White Drinks, Evolution Fresh, Lakewood Juice Company, R.W. In essence, our target market can’t be restricted to just a group of people, but all those who love fresh fruit juice and those who would want to try them out. The global market for juice is expanding. Our Target Market. Juicy Fruit Smoothies Ltd has identified that the market is busy and the potential target customers will range from school and college goers to business people who will be passing by the juice bar at regular intervals and that is why location is a number one success pattern. One-third of Apple’s retail sales went to a household that earned at least $100,000 in the previous year. Our juice helps to maintain good health which create a value in consumer mind about this product motivate them to buy frequently. There may also be a market for parents of young picky eaters - sometimes getting kids to eat their fruit is hard, so health-conscious parents would be looking for a way to get their kids to still get their fruit. Organic Juice Market: Key Players. Knudsen Family, Uncle Matt's Organic, Santa Cruz Organic, 1915 Organic, 24 MANTRA ORGANIC, and others. Naked Juice Thursday, August 8, 2013. (Juice, 2019). Within the beverages market, the cold pressed juices category is one of the fastest growing one and as per the analysis of Market Research Future (MRFR), the global cold pressed juices market is projected to surpass the USD 3.50 Bn mark at a CAGR of 9.50% over the forecast period of 2018-2023. Target Market Of McDonald’s. The demographics of Oasis Juice customers are as follows: Young professional, ages 25 – 45; Average income of $40,000+ a year; Involved in athletic activity; Shop in upscale health/natural food stores. Our target market … Target Market. Market research report on the Fruit/Vegetable Juice industry, with Fruit/Vegetable Juice statistics, market analysis, and industry forecasts. Ahead the competitors and their availability are also required to be small while selecting the target market. The various flavors of fruit juices of Boost juice include immunity juice, wild berry juice, mind juice, energizer juice, etc. The Target Market Our target market are consumers with a strong sense of living a healthy lifestyle. At the $125,00 salary level, Apple’s target market demographic is overweight by a 4:1 basis when compared to Android products. The volumes in China exceeded Europe as a whole for the first time in 2014 (Mintel Report, 2013). Booster Juice has a clear target for their product, that being healthy, active, busy people. Boost target market ... wraps and muesli bars are a competition to Boost juice bars. Choose from contactless Same Day Delivery, Drive Up and more. The main competitors which Boost has to compete with are places such as Donut King, McDonalds, Wendy's, even places such as Woolworths, Aldi or Coles would be a competition. We will target all individuals who are: The following are common types of target customers. Need more specifics around country, company and product to be of any help. Booster Juice’s target group consists of individuals from different demographics, cultures, sexes, lifestyles, and conditions so Booster Juice has made a huge variety of drinks to cater to all the needs for their customers. Jamba Juice Target Market. The market is expected to witness stable growth during the next five years. If the size of the market is small then it definitely enables to end up losing the sales and profitability ratio. You'll also want to consider salary or amount of disposable income your target market … These will also include people who are heavily involved in the fitness culture and people who are looking to lose weight. I would say young (physically and mentally) people with average or higher income that commute to work/school and like having a healthy lifestyle. People are also turning away from soft drinks for the same reason. They must appreciate timely and quality service, along with quality. The market situation can be understood by detailed examination of a competitor and the market and thus the Boost Juice Marketing Strategy can be understood as well. Its target market comprises of consumers with specific attributes as well as needs that the company desires. The Juice is highly popular among the middle age people as they take it as energy drink during their hectic working schedule. Market Overview: The global fruit juice market reached a volume of 46.3 Billion Litres in 2019, registering a CAGR of 1.8% during 2014-2019. Consumption increased in 2012, totaling 68,388.1 million liters of juice around the world. Target Market. Target Market According to the Booster Juice International Marketing Report, their target market is health conscious males and females looking for a healthy alternative to fast food. Nigeria Juice Market by Product Type, Form and Distribution Channel : Opportunity Analysis and Industry Forecast, 2017-2025. The only market we would be overlooking would be people without a license, although we will have … They have to understand what it is you're selling, how it'll help them, and how much better it is than any other solution. Its juice market is nearly twice that of the United States in market volume, with 2.3 billion of its 19.7 billion liters sold at retail in 2012 to be pure juice. Nicholas Pantazelos Marketing Principles Jamba Juice Feburary/5/2002 Marketing often comes down to making your customers intelligent enough to buy your products or services. Shop Target for Fruit Juices Juice & Cider you will love at great low prices. Target Market The actual target market of JBR Collections is elite, upper – middle and middle – middle class groups because Los Angeles is a city of well-established rich consumers with an average annual income of $55,000 in 2009 – 2010 (Beacon Economics, 2010). With tons of flavours and boosters to choose from you can … Fruit juice refers to a non-fermented beverage which is obtained by mechanically squeezing or macerating fruits. Our primary market is 18-35 young people, upper to middle class, health conscious people, but we also plan to reach the average grocery store shopper. Background Of The Company Janine Allis established Boost Juice company in the year 2000, it is a retail chain of fresh juices from vegetables and fruits. Market segmentation helps boost juice to identify its target market and offers various product to consumers according to their needs and preferences. 4.1 Market Segmentation. 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